your grocery agent, in iMessage

Hi. What's for dinner this week?

Text Hoppy like a friend. It remembers your household, makes the call, and writes your real cart.

No app to install · works in Messages you already use

Hoppy · just now

Grabbed the oat milk you like — the barista one. Skipped the strawberries, they looked sad this week.

Costco · written✓ done
  • Silk oat milk$7.98
  • Mission tortillas$4.49
  • Hass avocados$3.00
total · dairy-free$26.67
what makes it hoppy

One agent for your whole kitchen.

Remembers your household

Dietary rules, brands you love, who eats what — captured once, applied automatically to every order.
lactose-freeno cilantro2 kidsOatlyCostco

Lives in iMessage

No app, no login to shop. Text it like a friend and the cart appears.

Opinionated picks

One confident choice with a reason — never a wall of search results.

Reaches out before you run out

Hoppy learns how fast you go through things and nudges you to restock — on your schedule, not a generic reminder.
You're low on oat milk — add it to Friday's cart?
under the hood

Watch it think.

Every text runs a real agent loop — recall your household, reason with Claude, pick the products, and write your actual cart in seconds.

hoppy@agent — liveclaude-sonnet
the household memory

It remembers, so you don't have to.

Most grocery apps remember your last order. Hoppy keeps a living model of your whole household — dietary rules, the brands you reach for, how fast you go through things — and gets sharper every time you text.

  • Captured from normal conversation — nothing to fill out
  • Applied to every cart automatically
  • Yours to view and edit anytime in the hub
H
hoppy · memorylive
layers
Householdremembered
Cooking for 2 adults + 2 kidsfrom setup
Partner is lactose intolerant2w ago
Kids won't touch anything spicy5d ago
how it works

Three texts to a full cart.

No app, no browsing, no grid of products. Just a conversation that ends with groceries on the way.

01

Text Hoppy

“stuff for tacos tonight — I'm lactose intolerant.” Talk to it like a friend who happens to shop for you.

02

It reasons & picks

Hoppy recalls your household, reasons with Claude, and chooses real products — each with a reason.

03

Your cart's ready

It writes your actual Instacart cart and sends a link. Glance, tweak if you like, check out.

already in the pantry

It already knows your kitchen.

Captured from normal conversation — then applied to every cart, automatically.

Household
  • 2 adults + 2 kids
  • partner lactose-free
  • kids hate spicy
3 facts
Dietary
  • default oat milk
  • pescatarian weeknights
  • no cilantro
3 rules
Brands
  • always Oatly
  • Rao's marinara
  • rejected Kirkland coffee
learned
Cadence
  • oat milk ~5 days
  • produce on Sundays
  • coffee ~3 weeks
tracking
why not just the app

The grocery app vs. a friend who shops.

The grocery app
You open it, you search, you scroll the grid
Forgets everything between orders
You re-check every label for the kids
Another app, another login
Hoppy
You text one line — it does the rest
Remembers your whole household, always
Honors every dietary rule automatically
Lives in iMessage — nothing to install
good questions

Before you text it.

Do I need to download an app?

No. Hoppy lives in iMessage. If you can text a friend, you can use Hoppy — nothing to install, no new login to shop.

Whose store does it use?

Your own Instacart. Hoppy writes the cart in your account and sends the link; you check out, you stay in control.

How does it know what I like?

It remembers your household — dietary rules, the brands you reach for, who eats what — captured from normal conversation. Nothing to fill out.

Will it buy things without asking?

Never. It writes the cart and hands you the link. Nothing is purchased until you check out yourself.

What does it cost?

Free while it's in dogfood. No card up front, cancel anytime.

no app to install

Your next grocery run is a text away.

Sign in, link your number, and tell Hoppy what's for dinner. It takes the rest from there.

free while in dogfood · no card · cancel anytime